Those colorful loops of rubber should be quite familiar to you by now. Yes, we are talking about rubber band bracelets. They have become ubiquitous in the last couple of years. You can see them on the wrists of Tsunami aid workers, citizens campaigning for a cause, and even the on wrists of school children. [...]
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Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong’s Live Strong Foundation are. But when the ace cyclist who overcame cancer to win the Tour de France seven times in a row promoted his signature yellow rubber wristbands, little did he know that [...]