Those colorful loops of rubber should be quite familiar to you by now. Yes, we are talking about rubber band bracelets. They have become ubiquitous in the last couple of years. You can see them on the wrists of Tsunami aid workers, citizens campaigning for a cause, and even the on wrists of school children. [...]
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In the last two years custom rubber bracelets have invaded our life. And despite fashion gurus pronouncing them a ‘passing fad’ they are still around — and are still climbing the popularity charts. So what makes the custom rubber bracelets so popular? Highly customizable and cheap: those are the two qualities that make these rubber [...]
