For you it could only be a few dollars, but the money you pay for every rubber cancer bracelet goes towards the noble cause of cancer research. What prompted ace cyclist Lance Armstrong to hit upon the idea to use rubber cancer bracelets to fund cancer research? No one knows. But the signature yellow rubber [...]
Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization – both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing [...]
In the last two years custom rubber bracelets have invaded our life. And despite fashion gurus pronouncing them a ‘passing fad’ they are still around — and are still climbing the popularity charts. So what makes the custom rubber bracelets so popular? Highly customizable and cheap: those are the two qualities that make these rubber [...]
Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong’s Live Strong Foundation are. But when the ace cyclist who overcame cancer to win the Tour de France seven times in a row promoted his signature yellow rubber wristbands, little did he know that [...]
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